Academic Vocabulary in Use by Michael McCarthy

By Michael McCarthy

Educational Vocabulary in Use is the fitting research reduction for someone utilizing English for his or her educational paintings. excellent for college kids of any self-discipline, from engineers or social scientists to company scholars or attorneys, it covers the entire key vocabulary they're going to stumble upon in educational textbooks, articles, lectures and seminars, letting them functionality with a bit of luck in an English-speaking educational

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The aims are to impart information, to develop favourable attitudes to the product or service, and to generate sales. Media scheduling Media scheduling is the process of deciding what type of media to adopt (TV, radio, cinema advertising, press, internet). When deciding on the optimum media schedule, four factors should be considered: ᔢ Coverage (or reach), which is the percentage of the target market that will see the campaign at least once. ᔢ Frequency, which is the number of times each person will have an opportunity to see (OTS) or opportunity to hear (OTH).

Competitors’ prices and the prices of substitutes provide an intermediate point that the company has to consider in setting its price. Finally, demand has to be taken into account. The relative elasticity of demand will influence the extent to which the company can maintain the volume of unit sales after a price increase, or can increase sales by means of a cut in prices. REFERENCE 1. Winkler, J, Pricing for Results, Heinemann, London 1983. 26 This page intentionally left blank 27 5 Positioning DEFINITION Positioning is the process of reaching market segments.

Prospecting. Preparation. Opening. Requirement identification. Presentation/demonstration. Handling objectives. Negotiation. Close. Follow-up. ADVERTISING (ABOVE-THE-LINE PROMOTION) Media advertising to potential or existing customers is about the products or services on offer to them. The aims are to impart information, to develop favourable attitudes to the product or service, and to generate sales. Media scheduling Media scheduling is the process of deciding what type of media to adopt (TV, radio, cinema advertising, press, internet).

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